Multi-Location SEO Strategy Framework (That Actually Scales)
If you’re managing SEO across multiple offices, franchises, or service areas, you’ve probably realized: copying and pasting doesn’t work. Each market has unique competitors, search behavior, and geographic triggers. That’s why we built a proven strategy framework designed to scale — without losing local relevance.
The Problem With “Franchise SEO” Templates
Most agencies apply the same playbook to every location: same keywords, same content blocks, same backlinks. That’s not strategy — it’s duplication. Our framework adapts by market, so each office competes with a local-first mindset while keeping the brand experience consistent.
What Our Framework Includes
- Google Business Profile Layer: Structured setup, categories, photos, updates, and UTM links for every listing
- Landing Page Structure: SEO-focused local pages with conversion goals and city-specific content
- Local Link Building: Geo-relevant citations, outreach, and PR where it matters
- Technical Schema: Location-based schema that helps Google parse and surface the right results
- Review Strategy: Campaigns to grow reviews on a per-location basis with automation
- Tracking + Reporting: Market-by-market dashboards showing rankings, clicks, calls, and ROI
Flexible, Repeatable, and Revenue-Focused
This isn’t about vanity metrics or ranking for your brand name in 50 cities. Our framework is built to help each location generate more of the high-value leads that drive your bottom line — whether that’s a DUI case, a water heater install, or a new franchise buyer.
Implementation Options
We can lead the strategy and hand it to your internal team, collaborate with your marketing ops partner, or execute the rollout directly. However your org is structured, this framework plugs in without adding chaos.
Build a Strategy That Wins in Every Market
FAQs
How do you avoid duplicate content across locations?We create content templates that vary by service, geography, and user intent — then localize with context and detail.
Can this be used with a central corporate site?
Yes. We’ll help structure URLs, subdirectories, and schema so Google recognizes each location as unique but still tied to the parent brand.
What tools do you use to manage multi-location SEO?
We use GBP bulk management, UTM tracking, local SERP monitoring, and our own reporting dashboards.
Does this replace a local SEO retainer?
It can. Many clients use our framework as the foundation for blitz-style SEO sprints instead of long-term retainers.
How long does it take to implement?
A basic rollout can be done in 30–45 days for up to 10 locations. Larger systems can be phased for smoother onboarding.