.elementor-2166 .elementor-element.elementor-element-8f6bec2{--display:flex;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );text-transform:var( --e-global-typography-text-text-transform );font-style:var( --e-global-typography-text-font-style );text-decoration:var( --e-global-typography-text-text-decoration );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}@media(max-width:1024px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}@media(max-width:767px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}/* Start custom CSS */<!-- JSON-LD Schema: Service + FAQPage + Breadcrumb + GeoCoordinates -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://firmiq.io/#org",
      "name": "Firm IQ",
      "url": "https://firmiq.io/",
      "logo": "https://firmiq.io/logo.png",
      "description": "Firm IQ optimizes Google Business Profiles for Tempe law firms and legal franchises, with scalable systems for multi-location ranking.",
      "sameAs": [
        "https://www.linkedin.com/company/firmiq",
        "https://www.facebook.com/firmiq"
      ]
    },
    {
      "@type": "Service",
      "@id": "https://firmiq.io/arizona/tempe/law-firm-gbp-optimization-franchise#service",
      "serviceType": "Law Firm GBP Optimization Franchise",
      "category": "Internet marketing service",
      "provider": { "@id": "https://firmiq.io/#org" },
      "areaServed": {
        "@type": "AdministrativeArea",
        "name": "Tempe, AZ"
      },
      "url": "https://firmiq.io/arizona/tempe/law-firm-gbp-optimization-franchise",
      "isRelatedTo": [
        { "@type": "Service", "name": "Law Firm Local SEO", "url": "https://firmiq.io/arizona/tempe/law-firm-local-seo" },
        { "@type": "Service", "name": "Law Firm GBP Rank Top 3", "url": "https://firmiq.io/arizona/tempe/law-firm-gbp-rank-top-3" }
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "GBP Optimization Plans",
        "itemListElement": [
          { "@type": "Offer", "name": "Single Office", "priceCurrency": "USD", "price": "800-1300" },
          { "@type": "Offer", "name": "Multi-Office", "priceCurrency": "USD", "price": "1900-3200" },
          { "@type": "Offer", "name": "Franchise System", "priceCurrency": "USD", "price": "3800+" }
        ]
      }
    },
    {
      "@type": "FAQPage",
      "@id": "https://firmiq.io/arizona/tempe/law-firm-gbp-optimization-franchise#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Do categories really move rankings?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. Correct primary and secondary categories are one of the strongest GBP levers."
          }
        },
        {
          "@type": "Question",
          "name": "Should each office have unique photos?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. Real, local photos improve trust and engagement, which often lifts rankings."
          }
        },
        {
          "@type": "Question",
          "name": "Can you manage reviews without sounding salesy?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We use short, natural templates and proper timing so reviews feel authentic."
          }
        },
        {
          "@type": "Question",
          "name": "What about duplicate or old listings?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We suppress or merge duplicates and fix NAP issues across major directories."
          }
        },
        {
          "@type": "Question",
          "name": "How fast until we notice change?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Expect initial visibility improvements within 4–8 weeks; stronger gains over 2–4 months."
          }
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://firmiq.io/arizona/tempe/law-firm-gbp-optimization-franchise#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://firmiq.io/" },
        { "@type": "ListItem", "position": 2, "name": "Arizona", "item": "https://firmiq.io/arizona/" },
        { "@type": "ListItem", "position": 3, "name": "Tempe", "item": "https://firmiq.io/arizona/tempe" },
        { "@type": "ListItem", "position": 4, "name": "Law Firm GBP Optimization Franchise", "item": "https://firmiq.io/arizona/tempe/law-firm-gbp-optimization-franchise" }
      ]
    },
    {
      "@type": "Place",
      "@id": "https://firmiq.io/arizona/tempe#place",
      "name": "Tempe, Arizona",
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 33.4255,
        "longitude": -111.9400
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tempe",
        "addressRegion": "AZ",
        "addressCountry": "US"
      }
    }
  ]
}
</script>/* End custom CSS */