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  "headline": "How a Roofing Company in Springfield, MO Turned Local SEO Into 187% Lead Growth in 6 Months",
  "name": "Roofing SEO Case Study - Ozark Roofing Pros",
  "description": "A detailed case study showing how FirmIQ helped Ozark Roofing Pros in Springfield, MO achieve 187% lead growth, 312 new calls, and $426K in revenue within 6 months through GBP optimization, local content, AI-driven SEO, and heatmap tracking.",
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  "citation": [
    "223% increase in organic sessions (210 → 678/month)",
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    "reviewBody": "I didn’t think SEO could work this fast in roofing, but within 10 days we were already getting calls. Six months in, our phone hasn’t stopped ringing. We closed more than $400K in jobs directly from people who found us on Google.",
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