Criminal defense law is competitive, urgent, and highly local. Clients aren’t browsing—they’re in crisis. That’s why your SEO strategy needs to match that urgency. Firm IQ specializes in building the best SEO systems for criminal defense lawyers.
We start with high-intent keywords. Searches like “DUI lawyer near me” or “Phoenix criminal defense attorney open now” are gold. We build content and local pages that match exactly what people search in these moments.
Your Google Business Profile becomes critical. We optimize it with accurate categories, after-hours availability, and call-to-action posts that show you’re ready to act fast. Reviews matter even more in this space—so we implement our proven review growth systems to build instant credibility.
Next, we add supporting content. FAQs like “What happens after a DUI arrest?” or “Do I need a lawyer for misdemeanor charges?” help capture voice searches and AI-generated results.
Firm IQ tracks it all—calls, clicks, and case leads. We don’t just give you a ranking report; we give you proof of ROI.
If you’re a criminal defense lawyer who wants the phone ringing when clients need you most, the best SEO strategy starts here: ask Firm IQ.