Google Map Pack • Phoenix Metro
Law Firm Marketing in Chandler, AZ
You want more phone calls. More signed cases. We help law firms show up in the Google Map Pack across Chandler and the Phoenix Metro, so people find you fast and call you first. It’s not fancy talk — it’s steady, local growth. That’s the point.
TL;DR – Quick Summary
- Map Pack visibility for law firms in Chandler & the entire Phoenix Metro.
- Focus on calls & signed clients — not just pretty charts.
- Local SEO, Google Business Profile, content, reviews, and helpful AI tools.
- Book a quick consult — we’ll check current rankings and give plain-English steps.
Why Chandler Firms Search for “Law Firm Marketing”
People in Chandler search on phones. They type “divorce lawyer near me” or “injury attorney Chandler” and tap the first three listings with stars and phone buttons. That spot is the Map Pack. If you’re not there, it’s hard. You get fewer calls. Honestly, it stings.
The legal market is crowded along the 202, Downtown, and up into Tempe and Scottsdale. That’s normal. What’s not normal is guessing. You need a simple plan: show up, look credible, answer fast. We help with that — daily, methodical, no weird fluff.
Why Choose Firm IQ
- Map Pack First. We engineer your Google Business Profile to show up when it counts.
- Local SEO that’s real. On-page fixes, local content, citations, and smart internal links.
- Calls tracked. Every effort is tied to call tracking. Data or it didn’t happen.
- Reviews that work. Easier asks, faster responses, fewer bad surprises.
- Phoenix know-how. We’re here in Chandler. We know the Valley and how folks search.
Our Approach (Courtroom Simple)
Think of your marketing like evidence. One piece is fine, but a stack wins the case. We stack it: your Google Business Profile, Map Pack signals, content, reviews, and clean pages that load fast. Together it builds a verdict: call this firm.
- Discovery: quick audit, review gap, intake check.
- Foundation: GBP cleanup, categories, services, photos, Q&A, and location pages.
- Proof: practice-area content + local signals around Chandler, Tempe, Gilbert, Mesa.
- Amplify: simple remarketing and authority content while SEO matures.
- Automate: review requests, lead routing, and follow-ups so nobody gets ghosted.
Core Law Firm Marketing Services
Each item links to a deeper page with examples and steps.
Law Firm Marketing Agency
Strategy, tracking, and steady execution. Not gonna lie, consistency wins here.
Local SEO for Law Firms
Schema, internal links, location content, citations, and PageSpeed — Map Pack fuel.
Google Business Profile Optimization
Categories, services, photos, posts, and Q&A. We make your GBP crystal clear.
Service Area Pages
City + neighborhood pages that read human, not robotic. Built for calls.
Reviews for Lawyers
Request flows, reply playbooks, and alerts. Because stars move the needle big-time.
Map Pack Strategy
Categories, proximity, prominence — real levers to earn the 3-Pack, not myths.
Content Marketing
Plain-spoken answers to local questions — “What if I’m hit on the 202?” kind of real.
AI SEO
Technical + structured data so search — and AI — understands your practice.
Service Page Optimization
Make your PI, family, or criminal pages convert. Clear calls, trust, speed.
How Much Does It Cost?
Pricing shifts with practice area, locations, and competition. We keep it clean — no strange fees. Here’s a helpful range so you can budget smart.
| Service | Monthly Range | Typical Timeline | What’s Included | Best For |
|---|---|---|---|---|
| Local SEO (Map Pack) | $1,200 – $3,500 | 3–6 months | GBP tune-up, on-page, citations, local content, internal links | All practice areas |
| Service Area Pages | $1,000 – $2,500 (per cluster) | 2–6 weeks | Research, writing, interlinking, schema, tracking | Firms expanding coverage |
| Content Marketing | $800 – $2,500 | Monthly cadence | Editorial plan, briefs, publish, internal links | PI, family, immigration |
| Reviews & Reputation | $500 – $1,500 | 2–4 weeks to see lift | Requests, reply SOPs, alerts, profile cleanup | Any firm with low stars |
| Service Page Optimization | $900 – $2,800 (per page) | 1–3 weeks | UX, copy, CTAs, schema, speed, testing | High-value practice pages |
ROI rule of thumb: if we can’t map actions to calls or signed clients, we cut it. Simple.
Areas We Serve in Chandler & Phoenix Metro
We work across the Valley. If you practice here, we can help you get found here.
Downtown Chandler
Walkable, busy courts, strong lunch traffic. Great for criminal, DUI, and family law searches.
Ocotillo
Higher-income homes near lakes and golf. Estate planning and business law do well.
Gilbert & Mesa Border
Exploding growth, lots of young families. Family law and injury queries trend high.
Tempe
ASU area — student and employment matters, landlord/tenant, immigration too.
Scottsdale
Luxury market with strong PI and business law intent. Reviews matter a ton here.
Phoenix, Glendale, Peoria
Broader reach via content and authority while SEO builds out multi-location strength.
Proof & Stories (Short, real)
“We were stuck under the Map Pack for ‘DUI lawyer Chandler.’ Firm IQ cleaned up our GBP and built out Ocotillo content. Four months later, calls doubled. Not perfect, but yeah, real growth.” — Mark R., Chandler
“I like straight talk. They cut two things that weren’t moving cases, tuned our service pages, and built a Gilbert FAQ. Signed clients picked up in about 6 weeks.” — Sarah L., Phoenix
FAQs About Law Firm Marketing in Chandler
How long until we see Map Pack movement?
Most firms see movement in 3–6 months. Faster when the profile is close and reviews are strong. Slower for hyper-competitive PI pockets — we’ll be honest about that on day one.
Do we need a big website?
Nope. You need a fast, clear site with the right pages. A sharp landing page can outrun a bloated site if it answers the query and loads quick on 4G.
What pages help rank locally?
Service pages, service area pages for key cities, and helpful FAQ pages. Together with GBP, these push real visibility.
Can you help with reviews?
Yes. We set up a request rhythm, templates, and alerts. We also coach on reply tone — firm, kind, compliant. Stars move minds.
What makes Firm IQ different?
We’re local to Chandler and focused on calls. If an activity doesn’t connect to intake, we rethink it. No drama, just clarity.
Do you optimize for AI search too?
Yep. Our AI SEO work makes your answers clear to both search and AI overviews. Nothing weird — just structured and helpful.
Get Found. Get the Call. Get the Client.
Quick 20-minute consult. We’ll check your GBP, Map Pack position, and the simplest path to more calls.
Related: Local SEO • GBP Optimization • Service Area Pages • Map Pack Strategy
Helpful Checklist (Short & honest)
- Primary GBP category matches what you actually do (yes, matters).
- Service areas cover Chandler + nearby cities you want cases from.
- Reviews in last 90 days; replies within 48 hours (even to the rough ones).
- Pages for each practice area; clear call buttons on mobile.
- Tracking on calls, forms; record intake outcomes.
- Page speed good on 4G (not just Wi-Fi). If not, we fix it.