Privacy Policy
This Privacy Policy explains what information Firm IQ may collect, how we use it, and the choices you have when you interact with our website, forms, tracking tools, scheduling links, and communications.
Firm IQ
Firm IQ operates the website located at https://firmiq.io/. Firm IQ helps local businesses improve how they are found, understood, trusted, and recommended across Google, Google Maps, AI search, directories, navigation platforms, and local discovery channels.
Firm IQ is based in Chandler, Arizona and serves local businesses nationwide.
Chandler, AZ 85224
What Information Firm IQ May Collect
Firm IQ may collect information you voluntarily provide, information collected automatically through website technology, and information generated when you interact with our forms, scheduling tools, calls, emails, or website pages.
The information we may collect includes:
- Your name, business name, phone number, email address, website URL, and message details.
- Information submitted through contact forms, Atlas Gap Analysis requests, scheduling links, lead forms, or other inquiry forms.
- Business information you provide, such as service area, target markets, competitors, Google Business Profile links, or visibility goals.
- Technical information such as IP address, browser type, device type, operating system, referring page, pages visited, and approximate location data based on technical signals.
- Website activity data, including page views, clicks, form interactions, call clicks, and conversion events.
- Call-related information when call tracking is used, such as the tracking number dialed, call time, call duration, source attribution, and related conversion data.
How We Use The Information We Collect
Firm IQ uses collected information to operate the website, respond to inquiries, evaluate visibility opportunities, improve marketing performance, and provide requested services.
We may use information to:
- Respond to questions, contact requests, strategy session requests, or Atlas Gap Analysis submissions.
- Review a business’s local visibility, website structure, Google Business Profile, citations, reviews, schema, tracking, and related signals when requested.
- Schedule calls, send confirmations, and follow up about requested information.
- Improve website performance, user experience, content, resources, and conversion paths.
- Measure which pages, campaigns, forms, calls, or traffic sources create inquiries.
- Protect the website from spam, abuse, unauthorized access, or security issues.
- Maintain business records, comply with legal obligations, and support administrative needs.
How Form Submissions Are Used
When you submit a form on Firm IQ’s website, we use the information you provide to respond to your request. This may include contacting you by email, phone, or other reasonable business communication methods.
If you request an Atlas Gap Analysis, schedule a visibility strategy session, contact Firm IQ, or submit a related inquiry, we may use the information provided to evaluate your business’s visibility foundation and prepare for a conversation with you.
Form submissions may be stored in website systems, customer relationship management systems, email platforms, automation tools, or other third-party tools used to manage inquiries and follow-up.
Submitting a form does not guarantee that Firm IQ will accept a project, provide services, or complete a specific analysis. It allows Firm IQ to review the request and respond.
Call Tracking And Conversion Tracking Disclosure
Firm IQ may use call tracking, form tracking, conversion tracking, analytics, and related tools to understand which pages, campaigns, traffic sources, or actions lead to business inquiries.
If call tracking is used, a phone number displayed on the website may be a tracking number that forwards to Firm IQ. Call tracking may collect details such as the time of call, caller phone number, call duration, source attribution, landing page, and whether the call was answered.
Firm IQ may also track form submissions, button clicks, phone number clicks, scheduling actions, and other conversion events. This information helps us understand what is working, improve the website, and measure marketing performance.
Call tracking and conversion tracking may be provided by third-party platforms. Those platforms may process data according to their own privacy policies and data practices.
Third-Party Services We May Use
Firm IQ may use third-party tools to operate the website, process forms, schedule meetings, track calls, measure analytics, manage communications, host content, prevent spam, or support marketing activities.
These tools may include categories such as:
- Website hosting, security, and content management platforms.
- Analytics and conversion tracking tools.
- Call tracking and phone attribution platforms.
- Form, CRM, automation, and email communication tools.
- Scheduling tools such as calendar or meeting booking platforms.
- Advertising, remarketing, and audience measurement platforms.
- Spam detection, security, and abuse prevention services.
Third-party providers may collect, process, or store information according to their own terms and privacy policies. Firm IQ does not control every aspect of how third-party platforms process data.
Embedded Content From Other Websites
Pages on this website may include embedded content, such as videos, maps, scheduling widgets, images, forms, social content, or other third-party media. Embedded content from other websites behaves as if you visited those websites directly.
These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content, especially if you are logged into an account with that third-party service.
Who We Share Information With
Firm IQ does not sell, trade, or rent your personal information.
We may share information with trusted service providers that help us operate the website, manage inquiries, track conversions, host data, provide security, schedule meetings, send communications, or deliver requested services.
We may also disclose information if required by law, to protect our rights, to prevent fraud or abuse, to comply with legal obligations, or to respond to lawful requests.
How Long We Retain Information
Firm IQ retains information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, improve website performance, comply with legal obligations, resolve disputes, and support legitimate business operations.
Form submissions, inquiry records, call tracking data, analytics data, and communication history may be retained for business, administrative, reporting, and follow-up purposes unless deletion is requested and we are able to comply.
If comments are enabled, comments and related metadata may be retained to recognize and approve follow-up comments automatically and support spam prevention.
Your Data Rights And Choices
Depending on your location and applicable law, you may have the right to request access to the personal information we hold about you, request correction, request deletion, object to certain processing, or request that we limit certain uses of your information.
You may also unsubscribe from marketing emails by using the unsubscribe link included in those messages, when applicable.
To make a privacy request, contact Firm IQ at curt@firmiq.io. We may need to verify your identity before completing certain requests.
Some information may need to be retained for legal, security, accounting, administrative, dispute resolution, or legitimate business purposes.
How We Protect Information
Firm IQ uses reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.
No website, platform, or online transmission method can be guaranteed to be completely secure. You should use caution when submitting information online.
Children’s Information
Firm IQ’s website and services are intended for business users and are not directed to children. We do not knowingly collect personal information from children.
If you believe a child has provided personal information to Firm IQ, please contact us so we can review and take appropriate action.
Changes To This Privacy Policy
Firm IQ may update this Privacy Policy from time to time. When updates are made, the “Last Updated” date at the top of this page may be revised.
Continued use of the website after changes are posted means you acknowledge the updated policy.
Contact Firm IQ About Privacy
If you have questions about this Privacy Policy or how Firm IQ handles information, contact us using the information below.
Chandler, AZ 85224
Comments, Media Uploads, And User Content
If comments are enabled on the website and you leave a comment, Firm IQ may collect the information shown in the comment form, along with your IP address and browser user agent string to help with spam detection.
If you use a service such as Gravatar, an anonymized hash of your email address may be provided to that service to determine whether you are using it. After approval of your comment, your profile image may be visible publicly in the context of your comment.
If media uploads are enabled and you upload images to the website, you should avoid uploading images with embedded location data, such as EXIF GPS data. Other visitors may be able to download and extract location data from uploaded images.