about FIRM Iq

Simple Purpose: Make sure your ideal customers can find you — and choose you — again and again.

Scalable Local SEO Solutions for Law Firms, Franchises, and Multi-Location Brands

At Firm IQ, the mission is simple: help high-potential businesses dominate local search and scale efficiently across multiple markets. We’re not just consultants — we’re growth partners who care about your long-term success. Whether you manage 3 locations or 300, our strategies are designed to be lean, repeatable, and results-driven.

Firm IQ was built for businesses that outgrew the generic agency model. Our approach is data-first, human-centered, and designed specifically for the operational realities of legal groups and franchise organizations.

firm iq values

Transparency

We don’t believe in smoke-and-mirrors SEO. You get clarity on what’s being done and why — with performance data that proves it.

Reliability

 We’re consistent, responsive, and committed to doing the work that moves the needle, not just what’s trendy.

Scalability

Everything we build — from GBP to landing pages — is made to grow with your brand.

Excellence

We’re obsessed with getting it right: technically, strategically, and creatively. Because mediocre work doesn’t scale.

Behind firm iq

curt kloc, firmIQ founder, headshot

Curtis Kloc

Founder

I’ve spent the last 10+ years helping multi-location brands rank in the Google Map Pack, launch scalable landing page frameworks, and build real lead generation systems. I started Firm IQ to offer something different: strategy-first SEO that works in the real world.

Strategy-First Mindset

Before we touch your GBP or content, we audit everything — structure, rankings, intent, and goals. Our process is designed to get clarity first and execute with purpose.

Scalable Systems

We build with multi-location growth in mind. Whether you have 5 locations or 500, our solutions work city-by-city and category-by-category.

Transparent Communication

No jargon. No surprises. You get plain-English updates, actionable data, and a partner who tells you what’s working — and what’s not.

ROI Focused

Rankings mean nothing without results. We track what matters: calls, leads, and location-specific growth — tied directly to your SEO investment.

Partnership between local SEO agency and franchise business representatives

Trusted by Franchises & Firms

From personal injury law groups to national service brands, I’ve worked with organizations that need both visibility and accountability at scale.

Invisible? want to fix it? Let Us show you How!

Get a custom visibility Fix-Your-Rank and find out exactly what’s holding you back from ranking in the Map Pack.