Law firm local SEO in Chandler, AZ showing Google Maps rankings

TL;DR – Quick Summary

  • Rank your law firm in Google Maps and local search across Chandler neighborhoods
  • SEO built only for attorneys: GBP, citations, content, reviews, and links
  • Transparent pricing and clear reporting — no weird mystery fees
  • Book a Free SEO Consultation and see where you stand today

Law Firm Local SEO in Chandler, AZ

Why Chandler Lawyers Search for Local SEO

People search on phones first. “lawyer near me,” “divorce attorney Chandler,” “DUI lawyer open now.” If your firm isn’t in the map pack or the first page, those calls go to someone else. It stings a bit, we know.

Local SEO makes you visible where clients look. From Downtown Chandler near Arizona Ave to Ocotillo and Sun Lakes, your practice should show up fast, clear, and trusted.

Why Choose Our Local SEO for Law Firms

We’re local to Chandler and we focus on attorneys only. No restaurants. No random ecommerce. Just legal. That means we understand practice-area intent, attorney advertising rules, and how to win competitive map results without spammy tactics.

  • Proven legal playbooks: GBP categories, services, and legal-friendly content
  • Real local signals: citations, neighborhood pages, and photos that actually help
  • Review engine: simple flows that get happy clients to leave 5-star reviews
  • Clear reporting: calls, forms, and rank moves you can see — not fluff
“We went from invisible to top 3 for ‘Chandler family lawyer’ in about 90 days. Calls got steady, then busy.” – Sarah L., Family Law Attorney (Ocotillo)
“Map pack wins brought in 12 new DUI cases last quarter. Honestly, paid for itself quick.” – Mark R., Criminal Defense (Downtown Chandler)

Our Local SEO Approach

Think of it like building your reputation in the community — but online. We fix the basics, then stack trust:

  1. Audit & Roadmap: We check your GBP, site, citations, and competitors in Chandler, Ahwatukee, and Gilbert.
  2. Google Business Profile: Proper categories, services, hours, photos, Q&A, and posts. No half-done profiles.
  3. On-Site SEO: Practice area pages (PI, family, criminal, estate), city + neighborhood mentions, fast pages, schema.
  4. Citations & Links: Clean NAP, legal directories, and local links that pass trust — not junk.
  5. Reviews & Reputation: Easy request flows, filters for issues, and response templates that sound human.
  6. Measure & Improve: Track calls, form fills, and map rankings. Adjust monthly. Keep what’s working.

Simple idea: show up, look credible, and make it easy to contact you. Clients do the rest.

How Much Does Local SEO Cost?

Prices depend on competition and goals. We keep it straight — no gotchas. Most Chandler firms invest between $1,200 and $3,000 per month.

Plan What’s Included Best For Monthly Cost
Local Boost GBP optimization, citation cleanup, 10 keywords, 1 new page/mo Solo or small firms $1,200
Market Leader SEO + reviews + local links, 2–3 pages/mo, call tracking Growing practices $2,100
City Dominator Full SEO, GBP management, content + light PPC, 4+ pages/mo Multi-practice or competitive niches $3,000+

Areas We Serve in Chandler

We build neighborhood signals that match how real clients search:

  • Downtown Chandler: high volume for injury and criminal defense
  • Ocotillo: strong demand for family and estate planning
  • Sun Lakes: ideal for elder law, wills, trusts
  • West Chandler & Cooper Commons: steady family and business law interest
  • Ahwatukee Foothills (nearby): many matters cross into Chandler firms

FAQs About Local SEO for Law Firms in Chandler

How long does it take to see results?
Early movement in 60–90 days. Stronger wins after month 4–6 as reviews and content stack up.
Do I really need Google Business Profile?
Yes. It’s your map ranking engine. Without it, showing up for “near me” is pretty tough.
Can SEO work with PPC?
They pair great. SEO lowers cost per case over time. PPC fills gaps and speeds intake.
Can you target nearby cities too?
Yep. We use service area and city pages for Gilbert, Mesa, Phoenix, and Tempe.
Will you write the content?
We handle content drafts, reviews, and publish. Plain language, compliant, not spammy.

Get Started with Local SEO

You want more local cases. We’ll show you where you rank now, what’s blocking growth, and the exact steps to break into the map pack. No pressure — just straight talk.

Schedule Your Free Consultation

Related: See our Law Firm Marketing Agency service for full-funnel growth, or browse the Law Firm hub.