TL;DR – Quick Summary
- Boost your Scottsdale law firm’s visibility in Google’s map pack
- Tailored SEO for single or multi-location law offices
- Transparent work, built by local SEO pros
- Book a Free Authority Audit
Law Firm Local SEO in Scottsdale
Why Scottsdale Attorneys Search for Local SEO
Scottsdale is one of Arizona’s most competitive legal markets. From Old Town to North Scottsdale, clients don’t flip through directories — they search online. If your firm isn’t in the top 3 of Google Maps, you’re invisible to potential clients.
Why Choose Our Local SEO Service
We don’t just “do SEO.” We specialize in law firm SEO — meaning we know what practice areas bring cases, how reviews impact trust, and how to build a strong Google Business Profile. Our focus is on real calls and consultations, not vanity traffic.
Our SEO Approach
Think of it like trial prep — every detail matters. We optimize your firm’s Google profile, build location pages for practice areas, and grow your local authority with reviews and citations. The result? Your firm appears where clients are searching.
How Much Does It Cost?
| Plan | Includes | Best For | Monthly Estimate |
|---|---|---|---|
| Starter | GBP fix + 2 practice pages + citation cleanup | Solo attorneys | $1,200–$1,800 |
| Growth | Everything in Starter + 4–6 pages + reviews + backlinks | Small–mid sized firms | $2,000–$3,200 |
| Multi-Office | All Growth + multi-location optimization | Firms with 2+ locations | $3,500–$6,000 |
Areas We Serve in Scottsdale
- Old Town Scottsdale: Competitive for injury and business law firms.
- North Scottsdale: High demand for estate planning and real estate law.
- South Scottsdale: Popular with family law and criminal defense practices.
- McCormick Ranch: Homeowners seeking legal guidance for property and estate issues.
FAQs About Law Firm Local SEO in Scottsdale
- How fast can rankings improve? Most firms see results in 2–3 months, with stronger gains in 6 months.
- Do reviews really matter? Absolutely. Google rewards steady, high-quality reviews — and so do clients.
- Can this work for multi-location firms? Yes, we optimize each office’s GBP separately while keeping branding consistent.
- What about practice-specific SEO? We build pages and strategies for your key practice areas (injury, family, estate, etc.).
Get Started Today
If your law firm isn’t showing up in Scottsdale’s top 3, you’re leaving cases on the table. Let’s change that.
Schedule Your Free Consultation
Visit the Scottsdale hub page or return to the Firm IQ home page.