Multi-Location • Google Map Pack • Scalable Systems
Franchise Marketing in Chandler, AZ
Multi-location brands win by showing up everywhere — and looking consistent. We help franchises across Phoenix Metro (and beyond) rank in the Google Map Pack, roll out clean websites, run paid media that actually rings phones, and build simple automations so leads don’t fall through cracks. More locations. More calls. More unit growth. That’s the game.
TL;DR – Quick Summary
- Franchise brands need consistency: profiles, reviews, pages, ads, and reporting.
- We tune Google Business Profiles at scale and lift Map Pack rankings city by city.
- Paid + organic + automation — stitched together so every location gets calls.
- Grab a quick consult — we’ll audit a few locations and outline the playbook.
Why Franchises Look for “Franchise Marketing”
Running one location is hard. Running twenty or two hundred? It’s a puzzle. Listings get messy. Some stores answer the phone great, others, well, not so much. Ads work in Chandler but flop in Glendale. And reviews — they swing wildly. That inconsistency costs money, and worse, it slows franchise sales.
The fix is not “more tools.” It’s a simple system applied everywhere. We set standards, roll them out across units, and measure what matters: calls, booked appointments, and revenue. If a tactic doesn’t move those, we cut it. To be honest, fancy dashboards are cool; closed deals are cooler.
Why Choose Firm IQ for Franchise Growth
- Map Pack, at scale. GBP category, services, photos, posts, Q&A — standardized and pushed to every unit.
- Playbooks, not chaos. Clear SOPs for reviews, local content, and ad creative. Easy for owners to follow.
- Central reporting. Roll-up views by market, region, or brand. See wins and weak spots fast.
- Local flavor, national backbone. Phoenix tactics that travel — customized to each city’s search patterns.
- Intake obsessed. Call tracking + CRM hooks so leads route to the right place and get answered.
Our Approach (Hub-and-Spoke)
Picture a wheel. The hub is your brand: voice, offers, policies, tracking. The spokes are locations: Chandler, Tempe, Mesa, Scottsdale — then your next cities out of state. We keep the hub tight and push clean spokes so every store rolls smooth.
- Audit & Align: find duplicate listings, wrong NAP, category gaps; set brand standards.
- Foundation: website templates, location pages, GBP overhaul, review process, intake scripts.
- Fuel: local content, ads (LSA + PPC + social), seasonal promos, UGC, partnerships.
- Automation: CRM + texting + email drips for leads, missed calls, and review requests.
- Scale: monthly roll-outs and QA so every new unit launches with power on day one.
Franchise Marketing Services (Click for Details)
These link to deeper pages with steps, examples, and SOPs.
Rank Nationally (SEO)
National + local landing page structure and internal links that make sense.
Google Business Profile Optimization
Categories, services, posts, Q&A, images — standardized and monitored.
Paid Ads
Multi-market PPC, clean naming, and budget caps, so nobody overspends by accident.
Local Services Ads (LSA)
Screened leads, dispute handling, and routing to each location.
Social Media Marketing
Brand kits, creative libraries, and local boosts for store openings or promos.
Content Marketing
Answer real local questions in simple language; add city flavor without stuffing.
Email Marketing
Automations for new leads, post-purchase, and reactivation; nothing spammy.
Reviews
Request cadence, owner training, and reply templates that don’t sound robotic.
Reputation Management
Alerting, policy, and escalation so bad stuff gets handled fast.
Website Design
Speedy templates with location switchers, CTAs, and ADA basics.
Mobile Optimization
Tap-to-call everywhere, lightweight scripts, and fast LCP on 4G.
Analytics
GA4, call tracking, CRM outcomes — rolled up by region and brand.
CRM & Automation
Lead routing, missed-call texts, review asks, and reminders that actually send.
Growth Consulting
Offer testing, sales enablement, and franchise development support.
Integrated Campaigns
Seasonal promos and new-market launches that sync search, social, email, and local PR.
Franchise Pricing & Packages
We price by complexity: number of locations, markets, and how much clean-up we’re walking into. We keep it clear — no weird fees tucked in the fine print.
| Package | Monthly Range | What’s Included | Great For | Notes |
|---|---|---|---|---|
| Foundation Roll-Out | $2,500 – $6,500 | GBP overhaul per location, NAP cleanup, review SOPs, baseline location pages | Brands with 3–25 locations | Fastest Map Pack lift |
| Growth + Ads | $4,000 – $12,000 (+ ad spend) |
Everything in Foundation + PPC/LSA, landing pages, conversion tracking | 25–100 locations | Weekly creative & bid updates |
| National + Local SEO | $3,500 – $10,000 | Entity SEO, national hubs, internal links, city pages, brand knowledge | Brands expanding across states | Pairs well with PR |
| Automation & CRM | $1,200 – $3,000 | Lead routing, missed-call text, review asks, nurture emails | Any size brand | Reduces leak in funnel |
Rule: if it doesn’t help a location answer more calls or book more jobs, we pause it. Simple as that.
Phoenix Metro Reach (With Local Touch)
Headquarters in Chandler; roll-outs across the Valley and national markets. We blend local nuance (like how Tempe searches at different hours) with brand consistency. A few Phoenix notes we use in the playbook:
Chandler
Great Map Pack density near Downtown and Ocotillo. Quick wins with GBP posts and fresh photos.
Tempe
Student cycles and commuter hours shift ad timing. After-work calls spike. We adjust bids there.
Mesa & Gilbert
Explosive suburb growth; reviews and LSA matter big. We push cadence and intake scripts hard.
Scottsdale
Review quality trumps volume. Crisp web design and fast mobile pages win clicks.
Phoenix, Glendale, Peoria
Broad coverage; we segment campaigns by zip to avoid wasted spend.
New Markets
When a franchise opens out of state, we ship the same hub standards and launch checklists.
Proof & Stories
“We had 18 locations with mixed listings and random ads. Firm IQ cleaned profiles, added city pages, and rolled LSAs. Calls up 42% quarter over quarter. Not perfect, but honestly huge.” — Julia P., Franchise Ops
“They gave us scripts for intake and a missed-call text. It sounds tiny — changed everything. We close more first-time callers now.” — Andre V., Multi-unit Owner
FAQs — Franchise Marketing
How fast can we standardize our GBPs?
For 10–20 locations, we can usually complete an initial pass in 2–4 weeks. Bigger brands go in waves: by region, then QA.
Do you support co-op budgets?
Yes. We track spend per unit and roll-up totals. Owners see their own numbers; HQ sees the full picture.
LSA, PPC, or Social — which first?
Depends on ticket size and intent. For service franchises, LSAs + landing pages generate calls fastest. Retail or food? Social + search is a good duo.
What about national rankings?
We build a national hub and connect it to local pages with sensible internal links and structured data. That helps both the brand and each location grow.
Do you train franchisees?
Yep. Short Loom videos, one-pagers, and quarterly webinars. We keep it simple so owners actually do the steps.
Will you work with our existing CRM?
Most likely yes. We connect call tracking and forms into common CRMs and set up basic automations — nothing brittle.
Turn Each Location into a Lead Engine
Quick 20-minute consult. We’ll review a few locations and map the first 30-day wins.
Related: GBP Optimization • LSA • Website Design • Analytics