Local SEO & Marketing in Tempe, Arizona
We help Tempe law firms, franchises, and local service companies appear in the Map Pack, attract 5-star reviews, and win customers near ASU, Mill Ave, and Tempe Town Lake.
TL;DR – Quick Summary
- Map Pack visibility for Maple-Ash, Mitchell Park, The Lakes, and South Tempe.
- Google Business Profile optimization: categories, services, posts, Q&A, photos.
- Hyperlocal content tied to ASU, Mill Avenue, Tempe Marketplace, and Town Lake.
- Review systems, LSA setup, and clean analytics dashboards.
- Back to the Arizona hub • Firm IQ home
Why Tempe Companies Need Local SEO (faster than ever)
Tempe is a city that never sleeps — ASU drives constant search demand, Mill Avenue packs crowds nightly, and neighborhoods like Maple-Ash, Mitchell Park, and The Lakes are buzzing with local homeowners. People aren’t flipping through directories anymore; they type “plumber near me,” “lawyer in Tempe,” or “franchise near ASU.” If your profile isn’t optimized, you won’t even get seen.
Law firms near University Drive need predictable intake. Service companies along Rural Road or in South Tempe need steady calls. Franchises competing near Tempe Marketplace or Town Lake need each location to rank without stepping on each other. That’s Local SEO, done right.
How Firm IQ Delivers Results in Tempe
We don’t drown you in jargon. We fix the signals that matter to Google and buyers. Then we watch the data and adjust. Our process:
- GBP Reset: Categories, services, service areas (Mill Ave, Maple-Ash, The Lakes, Mitchell Park, Tempe Marketplace, South Tempe).
- Hyperlocal Pages: Neighborhood-focused content for ASU, Town Lake, Mill Avenue, and The Lakes.
- Review Growth: Steady, natural flow of positive reviews, plus templates for professional responses.
- Schema & Entity Work: Service + FAQ + LocalBusiness schema to reinforce credibility.
- Reporting: Calls, forms, GBP insights. We measure jobs booked, not empty clicks.
“Our service business near Mill Avenue doubled calls in 3 months after Firm IQ rebuilt our GBP.” — J. Lopez
Step-by-Step Approach
Weeks 1–2
- GBP audit & category fix.
- Photo refresh tied to neighborhoods.
- Citation cleanup and NAP corrections.
Weeks 3–6
- Launch hyperlocal content pages (ASU, Mill Ave, Town Lake).
- Review system running; responses monitored.
- GBP posts and Q&A updates.
Ongoing
- Monthly Map Pack reporting.
- New service photos tied to South Tempe or ASU jobs.
- Adjusting content for seasonal intent (AC, roof, legal cycles).
Tempe Pricing Snapshot
| Plan | Best For | What’s Included | Monthly Range |
|---|---|---|---|
| Starter | Solo attorneys & one-location services | GBP tune-up, 2 posts/mo, review system, 1 local page | $750 – $1,200 |
| Growth | Franchises & multi-office firms | GBP mgmt, 4 posts/mo, citations, 3 hyperlocal pages, PPC support | $1,500 – $2,500 |
| Enterprise | Citywide dominance | Advanced entities, 6+ local pages, PR, custom dashboards | $3,000+ |
Neighborhoods We Focus On
Mill Avenue
High search volume; posts and reviews drive visibility for food, legal, and services.
Maple-Ash
Older homes, local services in demand. “Near me” terms convert well here.
The Lakes
Homeowners searching for repair, legal, and service companies. Trust signals key.
Mitchell Park
Steady demand for local trades. GBP categories and photos matter.
ASU Campus
Students and faculty look for legal, rentals, gyms, and services — fast decisions.
South Tempe
Family neighborhoods. HVAC, dental, and home services see strong search activity.
Tempe Success Stories
“Law firm near ASU got into the Map Pack in 10 weeks. Review replies made the intake smooth.” — M. Tran
“Franchise near Tempe Marketplace balanced multiple locations without overlap. Calls went up 50%.” — R. Patel
FAQ: Local SEO & GBP in Tempe
How fast are results?
Most see changes in 6–12 weeks. Competitive law terms near ASU take longer; service trades in South Tempe often move faster.
Do reviews matter?
Yes. Steady, authentic reviews and helpful replies build trust and push clicks.
What about multiple locations?
We separate GBPs by area (ASU, South Tempe, Mill Ave) to avoid cannibalization.
Do GBP posts help?
They do. Timely posts keep engagement steady — which helps visibility.
Do you run PPC and LSAs?
Yes. We combine GBP + LSA with PPC where ROI is highest.
Can you fix messy SEO history?
We audit, clean citations, and rebuild entity signals from the ground up.
Related Tempe Services
Ready to Win the Map Pack in Tempe?
We’ll optimize your GBP, build neighborhood-focused content for ASU, Mill Ave, Town Lake, and The Lakes, and deliver reporting you can trust.
Schedule Your Free Consultation