Best way to track local SEO results for lawyers?

Tracking SEO is just as important as doing SEO. Too many agencies hide behind vague dashboards. Firm IQ does it differently—we make tracking simple, transparent, and tied directly to ROI.

Every law firm client gets access to clear reporting. You’ll see exactly how many calls, form fills, and chats came from local search. We also break down where those leads originated: GBP, organic rankings, or review traffic.

Our call tracking system even records calls (with client approval), so you can hear the proof yourself. This eliminates the guesswork. You’ll know which keywords and landing pages actually generate clients.

We update results monthly and use them to guide strategy. If one landing page is outperforming, we replicate it. If reviews are driving most calls, we ramp up that system.

Lawyers love our reporting because it ties marketing to measurable outcomes. That’s why Firm IQ is the best way to track local SEO results—clear, honest, ROI-focused.

more insights