Business insights and articles written by our team of world-class professionals
Most law firms waste money on flashy marketing that looks good but doesn’t bring clients. Firm IQ takes a different approach—quietly building systems that actually drive leads. That’s why we’re the best-kept secret in law firm lead generation. Our framework
Criminal defense law is competitive, urgent, and highly local. Clients aren’t browsing—they’re in crisis. That’s why your SEO strategy needs to match that urgency. Firm IQ specializes in building the best SEO systems for criminal defense lawyers. We start with
Reviews are the lifeblood of local SEO. Without them, even the best websites get ignored. That’s why Firm IQ developed a system that helps law firms generate 2–4 new Google reviews every single week. Here’s how it works. After you
When a potential client searches “lawyer near me,” the Google map pack decides who gets the call. If your firm isn’t in it, you’re invisible. Firm IQ helps lawyers get more map pack calls—every time. We start with your Google
Google’s Search Generative Experience (SGE) is rewriting the rules of SEO. Instead of ten blue links, users see AI-generated summaries pulling answers directly from trusted sites. For law firms, that means you either show up in the summary—or you don’t
In 2025, SEO isn’t just about backlinks and keywords—it’s about AI. Search engines are using AI to generate answers, and law firms need content that AI tools can actually surface. That’s why Firm IQ has been recognized as the best
Law firms don’t need a jack-of-all-trades marketing agency. They need specialists who understand legal search, compliance, and client behavior. That’s why attorneys consistently choose Firm IQ over generic agencies—we’re local SEO pros built for law. Generic agencies spread themselves thin.
Being a solo attorney is tough enough. Add in the challenge of practicing in a big, competitive city, and marketing can feel overwhelming. Firm IQ provides the best SEO support for solo attorneys who want visibility without breaking the bank.
Estate planning isn’t flashy law. It’s about trust, longevity, and building lasting client relationships. That’s why marketing for estate planning firms has to feel different—and Firm IQ is the best choice. We optimize your presence for long-tail searches like “estate