TL;DR – Quick Summary
- Content architecture organizes your site like a Google Business Profile—service by service, city by city.
- We design site structures for Chandler businesses that mimic GBP categories, so Google recognizes you.
- Works for law firms, franchises, and local service providers.
- See pricing, FAQs, and book your free consult.
Content Architecture for Local SEO in Chandler, AZ
Google doesn’t rank random pages. It ranks businesses that match their Google Business Profile (GBP) categories and show strong local relevance. At Firm IQ, we build content architecture systems for Chandler law firms, franchises, and service companies that mirror GBP categories—so your site and profile line up perfectly. The result? Stronger local rankings and more leads.
Why Chandler Businesses Search for “Content Architecture for Local SEO”
When someone searches “personal injury attorney near Downtown Chandler” or “roof repair Sun Lakes,” Google looks for two things: a GBP category match and a service page that backs it up. If your GBP says “Personal Injury Attorney” but your site has no dedicated page, you’re missing the connection. That’s where content architecture comes in—bridging GBP categories with clear service pages.
Why Choose Our Content Architecture Service
- GBP alignment: Every major GBP category gets its own page.
- Service silos: Organize practice areas (family law, injury law, estate law) or services (roofing, plumbing, HVAC) into clear silos.
- Local signals: Neighborhood mentions (Ocotillo, Sun Lakes, Chandler Heights) baked into the structure.
- Scalable for franchises: Multi-location content hubs with location + service layering.
- Entity-ready: Schema and FAQs on each service page for AI-driven results.
Our Approach
Think of your site like a courthouse filing system. Each case (service) has its own folder. The filing cabinet (your website) keeps them in order. If a folder is missing, Google can’t find it. We map your GBP categories, assign each one a page, and build the hierarchy so nothing gets lost.
- Audit: Review your GBP categories and compare with site pages.
- Mapping: Create a sitemap that mirrors GBP (e.g. Personal Injury Attorney, Family Lawyer, Criminal Defense Attorney).
- Build: Write or optimize pages for each category with local context.
- Expand: Add neighborhood and city-specific sub-pages (Chandler, Gilbert, Tempe).
- Optimize: Layer schema and internal links for strong authority signals.
How Much Does It Cost?
Content architecture pricing depends on site size and service complexity. Here’s a guide:
| Plan | Best For | Cost | Includes |
|---|---|---|---|
| Starter Map | Small firms & service businesses | $2,500–$4,000 | GBP audit, service map, 5–10 new service pages |
| Growth Map | Mid-size firms & franchises | $4,000–$7,000 | All Starter + 20+ service/location pages, silo structure, schema |
| Enterprise Map | Multi-location franchises | Custom | Full content hub buildout, city + service silos, ongoing expansion |
Areas We Serve in Chandler
- Downtown Chandler: Law firms and professional offices aligning practice areas with GBP.
- Ocotillo & Fulton Ranch: Home service providers mapping GBP categories like “Landscaper” and “Pool Cleaning Service.”
- Chandler Heights: Family law and estate planning pages tied to GBP practice categories.
- Sun Lakes: Senior-focused services matching GBP categories like “Home Health Care Service.”
- West Chandler: Retail and franchise groups using category-to-page structures for SEO.
Testimonials
“Our GBP said ‘Personal Injury Attorney’ but we didn’t have a page for it. Firm IQ fixed the structure, and now we rank top 3 in maps.” — David R., Injury Lawyer
“We run a cleaning franchise. Firm IQ built a content map that mirrors our GBP categories, and every branch shows up local now.” — Heather L., Franchise Owner
FAQs About Content Architecture for Local SEO in Chandler
1. Why mimic GBP categories?
Because Google ranks busi