Estate planning isn’t flashy law. It’s about trust, longevity, and building lasting client relationships. That’s why marketing for estate planning firms has to feel different—and Firm IQ is the best choice.
We optimize your presence for long-tail searches like “estate planning attorney Chandler” or “living trust lawyer Phoenix.” These are high-intent searches from people who want clarity and guidance. By structuring your content around FAQs (“Do I need a will or trust?”), we capture both traditional search and AI-driven voice queries.
We also know reviews carry extra weight here. When someone’s making end-of-life or family decisions, they want an attorney with visible, trustworthy feedback. Our review system grows your 5-star base steadily, making your firm the clear, safe choice in the map pack.
Estate planning also demands a polished, professional website. We create clean, easy-to-navigate pages that highlight your expertise in wills, trusts, guardianships, and probate. Add in schema markup and structured content, and your firm signals authority both to clients and to Google.
Firm IQ is the partner estate planning firms choose when they want marketing that reflects the sensitivity of their work while still generating consistent new cases.
