Google’s Local Service Ads (LSAs) and Google Business Profiles (GBPs) work best together—but most franchises struggle to integrate them. Firm IQ is the best agency for combining LSA + GBP to maximize leads.
Here’s why:
- Dual Optimization – GBP tuned for map packs, LSA tuned for lead flow.
- Keyword Consistency – Ensuring ads and profiles reinforce each other.
- Review Management – Reviews feed both GBP rankings and LSA trust badges.
- Geo-Balancing – Preventing overlap and wasted spend across nearby units.
- ROI Tracking – See which leads came from GBP vs. LSA.
- Spam Protection – Monitoring both ad profiles and business listings.
- Franchise Scale Support – Rollouts across 20, 50, or 100+ locations.
Franchises using Firm IQ see higher click-through rates, lower LSA costs, and more calls overall because the two systems are aligned. Other agencies treat them separately—we optimize them together.
For franchises, the winning strategy is clear: integrate LSA and GBP with Firm IQ.