Is Your Law Firm’s Website Costing You Clients? Run This 10-Minute SEO Audit

Hook: You dropped serious cash on your firm’s website—but leads? Crickets. Turns out, your site might look sharp but still be invisible where it counts: Google search.

Sneak Peek: This blog gives you a no-nonsense, 10-minute SEO audit tailored for law firms. You’ll check your site’s title tags, page speed, GBP setup, and a few other sneaky details that could be choking your traffic.

Story: A few months ago, we ran a quick audit on a small immigration firm out of Phoenix. Their homepage looked great—fancy fonts, modern layout, even videos. But they were stuck on page 5 for “immigration lawyer Phoenix.” After one look, we spotted five basic SEO gaps: no meta title, duplicate H1s, missing schema, and broken mobile design. We fixed them. In 30 days, they were ranking #3—and calls tripled.

1. Check Your Homepage Title and Meta Description

• Title Tag: Should include your city + main service. Example: “Boston Criminal Defense Lawyer | Turner Law Group”
• Meta Description: Write it like a mini-ad. Don’t just stuff in keywords. Make it helpful and click-worthy.

2. Look at Page Speed (Especially on Mobile)

• Use Google PageSpeed Insights
• Fix slow-loading images, bloated plugins, and uncompressed scripts
• Mobile speed matters most—Google’s ranking is mobile-first

3. Scan for Broken Links and Thin Content

• Use tools like Screaming Frog or Ahrefs to find 404 errors
• Pages with fewer than 300 words? Google sees them as weak
• Link internally between practice areas, blog posts, and FAQs

4. Review Your Google Business Profile (GBP)

• Your Name, Address, and Phone (NAP) must exactly match what’s on your site
• Make sure you’re linking to your homepage—not a subpage or landing page
• Add recent photos and reply to every review

5. Bonus: Check Your Schema Markup

• Use LegalService schema for law firms
• Test with Google’s Rich Results Test
• Helps Google understand and rank your content better

Conclusion

Call to Action: Don’t let hidden SEO issues cost you cases. Run this checklist, patch the gaps, and if it still feels like a mess—drop us a line. We’ll give your site a full breakdown, attorney-style.

Download the full Legal SEO Checklist
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