Law Firm - Firm IQ

TL;DR – Quick Summary

Map Pack visibility for law firms in Chandler & the entire Phoenix Metro.
Focus on calls & signed clients — not just pretty charts.
Local SEO, Google Business Profile, Local Services Ads, websites, content, reviews, and helpful AI tools.
Book a quick consult — we’ll check current rankings and give plain-English steps.

Why Chandler Firms Search for “Law Firm Marketing”

People in Chandler search on phones. They type “divorce lawyer near me” or “injury attorney Chandler” and tap the first three listings with stars and phone buttons. That spot is the Map Pack. If you’re not there, it’s hard. You get fewer calls. Honestly, it stings.

The legal market is crowded along the 202, Downtown, and up into Tempe and Scottsdale. That’s normal. What’s not normal is guessing. You need a simple plan: show up, look credible, answer fast. We help with that — daily, methodical, no weird fluff.

Why Choose Firm IQ

Map Pack First. We engineer your Google Business Profile to show up when it counts.
Local SEO that’s real. On-page fixes, local content, citations, and smart internal links.
Calls tracked. Every ad and page is tied to call tracking. Data or it didn’t happen.
Reviews that work. Easier asks, faster responses, fewer bad surprises.
Phoenix know-how. We’re here in Chandler. We know the Valley and how folks search.

Slight confession: we’re picky about guesses. We prefer proof — rankings, calls, case intake. That’s what we talk about in our meetings, not vanity graphs.

Our Approach (Courtroom Simple)

Think of your marketing like evidence. One piece is fine, but a stack wins the case. We stack it: your Google Business Profile, Map Pack signals, Local Services Ads, content, reviews, and a clean website that loads fast. Together it builds a verdict: call this firm.

Discovery: quick audit, review gap, intake check.
Foundation: GBP cleanup, categories, services, photos, Q&A, and location pages.
Proof: practice-area content + local signals around Chandler, Tempe, Gilbert, Mesa.
Amplify: Local Services Ads & PPC to fill pipeline while SEO matures.
Automate: review requests, lead routing, and simple follow-ups so nobody gets ghosted.

Core Law Firm Marketing Services

Each item links to a deeper page with examples and steps.

Law Firm Marketing Agency

Strategy, tracking, and steady execution. Not gonna lie, consistency wins here.

Plan Reporting Intake

Local SEO for Law Firms

Schema, internal links, location content, citations, and PageSpeed — Map Pack fuel.

Map Pack Citations Content

Google Business Profile Optimization

Categories, services, photos, posts, and Q&A. We make your GBP crystal clear.

GBP Photos Posts

Local Search Ads (LSA)

“Google Screened” pay-per-lead. Fast calls, especially for PI, DUI, criminal, family.

High Intent Budget

Facebook Ads

Awareness + remarketing. Helpful when cases have longer timelines (estate, bankruptcy).

Website Design

Clean, fast, mobile-first. Call buttons everywhere they should be. No maze-like menus.

Landing Pages

One page. One choice. Call or message. Great for ads and after-hours traffic.

Reviews for Lawyers

Request flows, reply playbooks, and alerts. Because stars move the needle big-time.

Reputation Management

Monitor brand mentions across the Valley. Nudge the good, handle the rough ones.

Content Marketing

Plain-spoken answers to local questions — “What if I’m hit on the 202?” kind of real.

Automation

Lead routing, reminders, and simple texts so prospects don’t fall through cracks.

Generative Engine Optimization

Make AI answers mention your firm (ethically). Clarity + authority signals.

AI SEO & AEO

Technical + content + structured data so search — and AI — understands your practice.

How Much Does It Cost?

Pricing shifts with practice area, locations, and competition. We keep it clean — no strange fees. Here’s a helpful range so you can budget smart.

Service	Monthly Range	Typical Timeline	What’s Included	Best For
Local SEO (Map Pack)	$1,200 – $3,500	3–6 months	GBP tune-up, on-page, citations, local content, internal links	All practice areas
Local Services Ads (LSA)	$1,000–$8,000+ ad spend + management fee	1–2 weeks to launch	Screening help, lead routing, call tracking, optimization	PI, criminal, family, immigration
PPC (Search Ads)	$1,500–$10,000+ ad spend + management fee	2–3 weeks to launch	Keyword strategy, copy, landing pages, conversion tracking	High-intent, niche terms
Website & Landing Pages	$2,500 – $8,000 (project)	3–6 weeks	Design, copy, dev, speed, analytics, accessibility basics	New or aging sites
Reviews & Reputation	$500 – $1,500	2–4 weeks to see lift	Requests, reply SOPs, alerts, profile cleanup	Any firm with low stars

ROI rule of thumb: if we can’t map actions to calls or signed clients, we cut it. Simple.

Areas We Serve in Chandler & Phoenix Metro

We work across the Valley. If you practice here, we can help you get found here.

Downtown Chandler

Walkable, busy courts, strong lunch traffic. Great for criminal, DUI, and family law searches.

Ocotillo

Higher-income homes near lakes and golf. Estate planning and business law do well.

Gilbert & Mesa Border

Exploding growth, lots of young families. Family law and injury queries trend high.

Tempe

ASU area — student and employment matters, landlord/tenant, immigration too.

Scottsdale

Luxury market with strong PI and business law intent. Reviews matter a ton here.

Phoenix, Glendale, Peoria

Broader reach via LSAs and PPC while SEO builds out multi-location strength.

Proof & Stories (Short, real)

“We were stuck under the Map Pack for ‘DUI lawyer Chandler.’ Firm IQ cleaned up our GBP and built out Ocotillo content. Four months later, calls doubled. Not perfect, but yeah, real growth.” — Mark R., Chandler

“I like straight talk. They cut two things that weren’t moving cases, pushed LSAs, and rebuilt a landing page. Signed clients picked up in about 6 weeks.” — Sarah L., Phoenix

FAQs About Law Firm Marketing in Chandler

How long until we see Map Pack movement?

Most firms see movement in 3–6 months. Faster when the profile is close and reviews are strong. Slower for hyper-competitive PI pockets — we’ll be honest about that on day one.

Do we need a big website?

Nope. You need a fast, clear site with the right pages. A sharp landing page can outrun a bloated site if it answers the query and loads quick on 4G.

LSA or SEO — which first?

Often both. LSAs catch calls now. SEO grows durable visibility. We balance the spend so intake stays steady while rankings climb.

Can you help with reviews?

Yes. We set up a request rhythm, templates, and alerts. We also coach on reply tone — firm, kind, compliant. Stars move minds.

What makes Firm IQ different?

We’re local to Chandler and focused on calls. If an activity doesn’t connect to intake, we rethink it. No drama, just clarity.

Can you work with franchises or multi-location firms?

Yes, we serve franchise groups and multi-office practices across Phoenix Metro. Consistency across locations is key — we have a playbook for that.

Get Found. Get the Call. Get the Client.

Quick 20-minute consult. We’ll check your GBP, Map Pack position, and the simplest path to more calls.

Schedule Your Free Consultation Explore Services

Related: Local SEO • GBP Optimization • Local Services Ads • Web Design

Helpful Checklist (Short & honest)

Primary GBP category matches what you actually do (yes, matters).
Service areas cover Chandler + nearby cities you want cases from.
Reviews in last 90 days; replies within 48 hours (even to the rough ones).
Pages for each practice area; clear call buttons on mobile.
Tracking on calls, forms, and LSAs; record intake outcomes.
Page speed good on 4G (not just Wi-Fi). If not, we fix it.