Google Map Pack ⢠Phoenix Metro
Law Firm Marketing in Chandler, AZ
You want more phone calls. More signed cases. We help law firms show up in the Google Map Pack across Chandler and the Phoenix Metro, so people find you fast and call you first. Itâs not fancy talk â itâs steady, local growth. Thatâs the point.
TL;DR â Quick Summary
- Map Pack visibility for law firms in Chandler & the entire Phoenix Metro.
- Focus on calls & signed clients â not just pretty charts.
- Local SEO, Google Business Profile, Local Services Ads, websites, content, reviews, and helpful AI tools.
- Book a quick consult â weâll check current rankings and give plain-English steps.
Why Chandler Firms Search for âLaw Firm Marketingâ
People in Chandler search on phones. They type âdivorce lawyer near meâ or âinjury attorney Chandlerâ and tap the first three listings with stars and phone buttons. That spot is the Map Pack. If youâre not there, itâs hard. You get fewer calls. Honestly, it stings.
The legal market is crowded along the 202, Downtown, and up into Tempe and Scottsdale. Thatâs normal. Whatâs not normal is guessing. You need a simple plan: show up, look credible, answer fast. We help with that â daily, methodical, no weird fluff.
Why Choose Firm IQ
- Map Pack First. We engineer your Google Business Profile to show up when it counts.
- Local SEO thatâs real. On-page fixes, local content, citations, and smart internal links.
- Calls tracked. Every ad and page is tied to call tracking. Data or it didnât happen.
- Reviews that work. Easier asks, faster responses, fewer bad surprises.
- Phoenix know-how. Weâre here in Chandler. We know the Valley and how folks search.
Our Approach (Courtroom Simple)
Think of your marketing like evidence. One piece is fine, but a stack wins the case. We stack it: your Google Business Profile, Map Pack signals, Local Services Ads, content, reviews, and a clean website that loads fast. Together it builds a verdict: call this firm.
- Discovery: quick audit, review gap, intake check.
- Foundation: GBP cleanup, categories, services, photos, Q&A, and location pages.
- Proof: practice-area content + local signals around Chandler, Tempe, Gilbert, Mesa.
- Amplify: Local Services Ads & PPC to fill pipeline while SEO matures.
- Automate: review requests, lead routing, and simple follow-ups so nobody gets ghosted.
Core Law Firm Marketing Services
Each item links to a deeper page with examples and steps.
Law Firm Marketing Agency
Strategy, tracking, and steady execution. Not gonna lie, consistency wins here.
Local SEO for Law Firms
Schema, internal links, location content, citations, and PageSpeed â Map Pack fuel.
Google Business Profile Optimization
Categories, services, photos, posts, and Q&A. We make your GBP crystal clear.
Local Search Ads (LSA)
âGoogle Screenedâ pay-per-lead. Fast calls, especially for PI, DUI, criminal, family.
Facebook Ads
Awareness + remarketing. Helpful when cases have longer timelines (estate, bankruptcy).
Website Design
Clean, fast, mobile-first. Call buttons everywhere they should be. No maze-like menus.
Landing Pages
One page. One choice. Call or message. Great for ads and after-hours traffic.
Reviews for Lawyers
Request flows, reply playbooks, and alerts. Because stars move the needle big-time.
Reputation Management
Monitor brand mentions across the Valley. Nudge the good, handle the rough ones.
Content Marketing
Plain-spoken answers to local questions â âWhat if Iâm hit on the 202?â kind of real.
Automation
Lead routing, reminders, and simple texts so prospects donât fall through cracks.
Generative Engine Optimization
Make AI answers mention your firm (ethically). Clarity + authority signals.
AI SEO & AEO
Technical + content + structured data so search â and AI â understands your practice.
How Much Does It Cost?
Pricing shifts with practice area, locations, and competition. We keep it clean â no strange fees. Hereâs a helpful range so you can budget smart.
| Service | Monthly Range | Typical Timeline | Whatâs Included | Best For |
|---|---|---|---|---|
| Local SEO (Map Pack) | $1,200 â $3,500 | 3â6 months | GBP tune-up, on-page, citations, local content, internal links | All practice areas |
| Local Services Ads (LSA) | $1,000â$8,000+ ad spend + management fee |
1â2 weeks to launch | Screening help, lead routing, call tracking, optimization | PI, criminal, family, immigration |
| PPC (Search Ads) | $1,500â$10,000+ ad spend + management fee |
2â3 weeks to launch | Keyword strategy, copy, landing pages, conversion tracking | High-intent, niche terms |
| Website & Landing Pages | $2,500 â $8,000 (project) | 3â6 weeks | Design, copy, dev, speed, analytics, accessibility basics | New or aging sites |
| Reviews & Reputation | $500 â $1,500 | 2â4 weeks to see lift | Requests, reply SOPs, alerts, profile cleanup | Any firm with low stars |
ROI rule of thumb: if we canât map actions to calls or signed clients, we cut it. Simple.
Areas We Serve in Chandler & Phoenix Metro
We work across the Valley. If you practice here, we can help you get found here.
Downtown Chandler
Walkable, busy courts, strong lunch traffic. Great for criminal, DUI, and family law searches.
Ocotillo
Higher-income homes near lakes and golf. Estate planning and business law do well.
Gilbert & Mesa Border
Exploding growth, lots of young families. Family law and injury queries trend high.
Tempe
ASU area â student and employment matters, landlord/tenant, immigration too.
Scottsdale
Luxury market with strong PI and business law intent. Reviews matter a ton here.
Phoenix, Glendale, Peoria
Broader reach via LSAs and PPC while SEO builds out multi-location strength.
Proof & Stories (Short, real)
âWe were stuck under the Map Pack for âDUI lawyer Chandler.â Firm IQ cleaned up our GBP and built out Ocotillo content. Four months later, calls doubled. Not perfect, but yeah, real growth.â â Mark R., Chandler
âI like straight talk. They cut two things that werenât moving cases, pushed LSAs, and rebuilt a landing page. Signed clients picked up in about 6 weeks.â â Sarah L., Phoenix
FAQs About Law Firm Marketing in Chandler
How long until we see Map Pack movement?
Most firms see movement in 3â6 months. Faster when the profile is close and reviews are strong. Slower for hyper-competitive PI pockets â weâll be honest about that on day one.
Do we need a big website?
Nope. You need a fast, clear site with the right pages. A sharp landing page can outrun a bloated site if it answers the query and loads quick on 4G.
LSA or SEO â which first?
Often both. LSAs catch calls now. SEO grows durable visibility. We balance the spend so intake stays steady while rankings climb.
Can you help with reviews?
Yes. We set up a request rhythm, templates, and alerts. We also coach on reply tone â firm, kind, compliant. Stars move minds.
What makes Firm IQ different?
Weâre local to Chandler and focused on calls. If an activity doesnât connect to intake, we rethink it. No drama, just clarity.
Can you work with franchises or multi-location firms?
Yes, we serve franchise groups and multi-office practices across Phoenix Metro. Consistency across locations is key â we have a playbook for that.
Get Found. Get the Call. Get the Client.
Quick 20-minute consult. Weâll check your GBP, Map Pack position, and the simplest path to more calls.
Related: Local SEO ⢠GBP Optimization ⢠Local Services Ads ⢠Web Design
Helpful Checklist (Short & honest)
- Primary GBP category matches what you actually do (yes, matters).
- Service areas cover Chandler + nearby cities you want cases from.
- Reviews in last 90 days; replies within 48 hours (even to the rough ones).
- Pages for each practice area; clear call buttons on mobile.
- Tracking on calls, forms, and LSAs; record intake outcomes.
- Page speed good on 4G (not just Wi-Fi). If not, we fix it.